Let’s get one thing straight: you don’t need to be on every social media platform. Unless you’ve got a team of 20 and a bottomless budget, trying to juggle them all is a surefire way to burn out and waste time. What you do need is a smart strategy to pick the platforms that actually work for your business. Ready to figure it out? Let’s break it down.

Let’s be honest: your website is your business’s digital storefront. If it looks like it hasn’t been touched since the days of dial-up, it’s time for an upgrade. Your website should be a 24/7 salesperson—not a digital paperweight. So, how do you know it’s time to give it some TLC? Here are five telltale signs your website is overdue for a refresh.