What Should I Post on Social Media for My Small Business?

Let’s end the scroll-staring and start posting with purpose.

If you're sitting there staring at a blinking cursor, wondering what to post on Instagram, Facebook, LinkedIn—or heck, even Nextdoor—you’re not alone.
And no, you don’t need to dance or “go viral” to make social media work for your business.

What you do need is consistency, strategy, and content that actually connects with your audience.

Let’s break it down.

1. Testimonials (a.k.a. Let Your People Brag for You)

📸 Post Idea: A client photo or a branded quote graphic
📝 Caption Prompt: “Here’s what [client name] had to say after we [insert service].”
Why? Because people trust other people. Social proof is marketing magic.

2. Behind-the-Scenes

📸 Post Idea: Snap a photo of your workspace, team, tools, or messy desk (yes, even that).
📝 Caption Prompt: “Here’s a peek at what goes into creating [your service/product].”
Why? Because people buy from humans, not faceless brands.

3. Education (But Make It Bite-Sized)

📸 Post Idea: Carousel with tips or a Reel explaining a common mistake
📝 Caption Prompt: “If you’ve ever wondered [insert common client question], here’s your answer.”
Why? Teaching builds trust—and positions you as the expert.

4. Client Work / Portfolio Highlights

📸 Post Idea: Before/after photos, screenshots, or process reels
📝 Caption Prompt: “This project for [client] was such a fun one. Here’s what we did…”
Why? Show what you can do—not just tell them.

5. Personal or Local Connection

📸 Post Idea: You at a coffee shop, your dog in the office, your favorite local business
📝 Caption Prompt: “Running a business in [your city] has its moments—this was one of them.”
Why? This builds connection and makes your brand relatable.

6. Promotions, Offers, and CTAs

📸 Post Idea: Bold graphic with the offer front and center
📝 Caption Prompt: “Only 5 spots left for [offer]. Snag yours before they’re gone.”
Why? Social media can sell—but only if you ask for the sale.

Real talk: Posting shouldn’t take you 3 hours or cause an existential crisis.

If you’re spending more time stressing over what to post than actually running your business, we should talk.

I help small businesses ditch the social media burnout and post with confidence (and strategy).

Schedule a free consult and let’s make your social media actually work.