How to Prep Your Business Marketing Before the Holiday Rush
Last year, I worked with a local boutique that thought holiday marketing started in November. By the time they updated their website, posted holiday specials, and tried to run ads, the competition had already stolen the spotlight. Their sales didn’t tank—but they missed out on the momentum they could have had if they’d started just one month earlier.
That’s why September is the sweet spot for small businesses. You’ve still got breathing room before the holiday chaos, but every action you take now will pay off when shoppers start searching, scrolling, and spending.
Here are 3 smart marketing moves to make this month:
1. Refresh Your Website
Your website is the first thing many customers see, so make sure it looks alive and ready for fall.
Update homepage banners or images to reflect seasonal energy.
Add holiday hours or early promotions to your services page.
Check that your contact forms, links, and booking tools all work properly.
👉 Pro tip: Even swapping in one fresh photo or headline can give search engines a signal that your site is current.
2. Fine-Tune Your SEO
Search engines take time to index updates—so if you want to show up during November and December searches, you need to optimize now.
Add your city name + service keywords to page titles and meta descriptions. Example: “Carpet Cleaning in Huntsville | Greener SE.”
Check that each page has one clear H1 headline with your service name.
Don’t forget image alt text—Google can’t “see” your photos without it.
3. Plan Out Social Media Content
Once the holidays hit, you won’t have time to brainstorm posts—you’ll just need them ready to go.
Batch-create graphics for holiday promos or special offers.
Use scheduling tools (like Meta Business Suite or Cloud Campaign) to plan ahead.
Mix in evergreen posts (like tips or FAQs) so you’re not only posting sales.
Final Thoughts
September is your chance to get ahead while everyone else is still “waiting until later.” The businesses that show up consistently—on Google, on social media, and with clear messaging—are the ones that get noticed (and booked) first.
If you’re not sure where to start, I can help. I offer free 30-minute consults to show you exactly how to prep your website, social media, and SEO for Q4 success. Let’s make sure you’re not scrambling in November—book your consult today.
